Launched in 2018, Honda Joy Club loyalty program has received an overwhelming response, claims the two-wheeler manufacturer.
HMSI also says that the loyalty program has experienced growth to 5 lakh members from 4 lakh in just 90 days.
Speaking on the offer, Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We are proud and delighted to receive such a great response from our customers. Starting in 2018, Joy Club program has grabbed the attention of customers and in just one year we have been able to add 5 lakh members to this program.”
He also said, “To celebrate this milestone, Honda announces free Honda Joy Club membership to all our new customers so that they enjoy innumerable benefits.”
Honda Joy Club offers and discounts across different retail and e-commerce platforms. Also, it offers the members recurring benefits and discounts on vehicle service, spare parts, labour, accessory and complimentary vehicle wash, pick and drop.