Hero MotoCorp to focus on scooters, Auto News, ET Auto

Sanjay Bhan, head of sales at Hero MotoCorp
Sanjay Bhan, head of sales at Hero MotoCorp

NEW DELHI: Hero MotoCorp, the country’s largest two wheeler manufacturer, is set to challenge erstwhile partner Honda Motor Company (HMC) with multiple launches in the scooters segment.

Honda Motorcycle & Scooter India (HMSI) has the largest market share in the country’s scooters segment at 55%.

On the other hand, Hero MotoCorp’s presence in the category is limited at about 11%, having sold 719,087 units in the last financial year.

Scooters are popular in India and account for about a third of all two-wheelers sold in the country.

But sales were flat last fiscal year amid challenges stemming from varied macro-economic factors.

Sanjay Bhan, head of sales at Hero MotoCorp, told ET, “We do see that scooters will have a reasonably decent role to play in society. Scooters are often a second purchase in the family. And as the largest motorcycle manufacturer, that puts us in the best position we can be in – to offer both these options to our customers. We recognise this 32-35% band will be there and we are therefore ready to maximise our gains in the category.”

Speaking on the sidelines of the launch of Maestro Edge 125 cc and Pleasure 110 cc scooters, head of sales at Hero MotoCorp said that while rural and upcountry markets will continue to levitate towards motorcycles, consumers in urban centres look at scooters as an additional vehicle in the family.

This will continue to drive growth in the segment in the foreseeable future.

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