Sales of premium bikes in 500cc-800cc surge over 130% in FY19, Auto News, ET Auto

New Delhi: Contrary to the fatigued sales in the overall two-wheeler segment, the sales of premium motorcycles (500 cc to 800 cc) more than doubled in financial year 2018-19 compared to same period a year ago.

A premium bike
A premium bike

The segment’s sales surged to 8,264 units in FY19 from 3,585 units a year ago, a year on year growth of 130 per cent. The spurt came mainly because of Royal Enfield, which contributed 5,168 units to the total sales in FY19 compared to 305 units in FY18.

Introduction of new models is believed to have lifted the sales volume in the segment. “New models coming in the pipeline are attracting new customers towards premium segment. Moreover, in urban centres, lifestyle changes are happening. OEMs have their own clubs which promote biking as a hobby. That certainly has led to better consumer sentiments in this segment,” Kavan Mukhtyar, Partner, PwC said,

The sales further escalated after the Eicher-owned cult bike maker launched new models -650 twins: Interceptor 650 and Continental GT 650 in November 2018. These bikes registered sales of 1,700 units in the month of March 2019 alone.

Royal Enfield- Interceptor INT 650
Royal Enfield- Interceptor INT 650

Apart from increased inclination for biking as a hobby, the some manufacturers are offering these bikes at more accessible. Some bikes in this segment are no less than Rs 5 lakh, but Enfield’s 650 twins come at a starting price of Rs 2.5 lakh. This has definitely given a boost to affordability of customers.

Along with the sales, the company’s exports also witnessed a hike to 4,442 units in this segment, contributing to 45 per cent share in overall exports. Royal Enfield recently unveiled its brand in Europe.

Domestic salesFY19FY18
Royal Enfield5,168305
H-D Motor Company India1,5132,043
India Kawasaki MotorsPrivate Ltd872734
Triumph Motorcycles421412
Suzuki Motorcycle India2060
Honda Motorcycle & Scooter India8491

Harley Davidson, which has been leading this segment was pushed to second position with 1,513 units. The American premium bike maker sold 2,043 units in FY18. However, Harley Davidson has maintained its pole position for exports at 5,395 units. Suzuki Motorcycles India have also entered this segment last year and sold 206 units.

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