New Delhi: Moving ahead with its plans to gain foothold in the electric segment, American cult bike maker Harley Davidson will soon set up a new R&D centre in California.
The Silicon valley-based research and development facility will work on developing the upcoming electric vehicles and batteries as also the design features.
Harley Davidson President and CEO Matt Levatich said the company has accelerated plans to build the next generation of Harley-Davidson riders globally.
“This new R&D facility in the heart of Silicon Valley will help us deliver on those plans and demonstrate our commitment to lead the electrification of the sport,” he added.
The facility, which is likely to be operational by late 2018 or early 2019, will be aimed at broadening the company’s electric vehicle portfolio with lighter and smaller product that will be up for sale by 2022.
The company is also looking to hire engineers from the electrical, mechanical and software background for the R&D centre.
Recently, Harley Davidson announced its global expansion strategy, which includes launch of mid-size motorcycles in the emerging markets, retail expansion and broadening of electric bikes portfolio starting with the launch an all-electric motorcycle Livewire in 2019.
This will be followed by additional electric models through 2022 realising the expected market demand for electric vehicles. The company also showed a couple of concept art of the electric motorcycles.